How It Started
The Story Behind Elfables
Every family deserves a little holiday magic. But when we looked around, we realized the tradition of a mischievous holiday companion only belonged to some of them. So we set out to change that — creating five playful elves, each with their own personality, their own holiday, and their own way of turning ordinary mornings into something kids will never forget. This is how Elfables was born.
One Holiday season
It all began...
It started like so many family moments do — gathered on the couch during the holidays after a long day.
The kids spotted a video of a mischievous little elf and immediately wanted to see more. One video became another, then another. Before long, the whole family was laughing together, completely captivated by the silly adventures on the screen.
We looked for a holiday elf that represented our family
But something was missing.
After the laughter died down and the kids were asleep, we started searching online for an elf of our own.
That's when we realized something surprising - the magic existed for some families and their holidays...but not for all.
and then it came to us...
What if every family had an elf of their own?
we thought long and hard
So we started creating.
Together, we immediately started imagining a new kind of holiday companion.
One that captured the same excitement, wonder, and mischief kids already loved.
But in a way that more families could see themselves in.
before we knew it, we had 5 different characters
Different colors, traditions, and personalities.
🎄 Christmas
Jingle
Jingle is the musical one. He rearranges fridge magnets into festive song titles and once tried to teach the family dog to howl Jingle Bells. The attempt was legendary.
🕎 Hanukkah
Geltie
Geltie brings eight nights of surprises — one gelt coin trail per night, leading to increasingly ridiculous hiding spots. Every night deserves its own small miracle.
🎄 Christmas
Holly
Holly is the heart of Christmas spirit. She loves leaving golden glitter trails, hiding tiny surprises in unexpected places, and making sure no corner of the house escapes her festive touch.
🕯️ Kwanzaa
Kinny
Kinny is the storyteller. Each of the Seven Principles of Kwanzaa gets its own special surprise — a hidden note, a small token, a clue that sparks big family conversations.
🎄 Christmas
Jolly
Jolly is the prankster of the group. Expect rearranged ornaments, swapped silverware for candy canes, and the occasional reindeer hoof prints leading straight to the cookie jar.
The fun finally began
Then the magic became real.
Sometimes we tied the elves back to our holiday and traditions....
and other times we just did funny things that we knew the kids would love.
It wasn't about creating dolls.
It was about creating moments.
And though it was fun...
The holidays passed...but the questions didn't stop
The holidays came to an end , but the magic didnt.
For months later, the kids kept asking when they were coming back.
Everyday.
Like Clockwork.
The birth of elfables
...and thats when we knew we were on to something special
Chapter 8
That's why we built Elfables.
Different traditions.
Different holidays.
Different families.
One shared belief:
Every child deserves
a little more magic.
Ready to bring magic home?
Meet your elf and start your family's tradition.
Shop Christmas Elves Shop Hanukkah Elves Shop Kwanzaa Elves Shop All Elves